I have a homework assignment that I need help on.
Module 11 Assignment: Merchandise Management
Your task is to physically observe a retail environment in person—this may be done alone, or in partnership groups of two
or three. So, pick a partner (or not!) and make a plan. Then go to a local retail store of your choice (grocery, clothing,
outdoor goods, etc.) and take notes on the store design and layout.
You may want to let the store know what you are doing, especially since you’ll be taking notes as you walk through the
store. Once you have finished walking around the store, find an area in the store that is out of the way where you can
unobtrusively observe and take notes for 15–20 minutes.
Part 1
Please make notes on the following items:
1. Describe the exterior of the store (architecture, window displays, signage, etc.).
2. Describe the interior, entrance, checkout, and exit of the store.
3. Overall layout of the store including number and layout of aisles, how products are categorized, colors,
feature areas, use of furniture, open space, overall store atmosphere, etc.

Other things to observe:
 customer flow, shopping patterns, and behaviors
 advertisements and isle end caps that customers are gravitating towards
Part 2
After you have finished your observation and collected notes write a 1-page (minimum) essay describing the design
choices you observed for this store and answering the following questions:

1. What type of customer experience does the design of this store aim to give? Is it successful? Why or why
not?
2. Does this store have a free flow or boutique style layout?
3. What type of customer traffic or flow patterns did you observe? How would these patterns be affected by a
change in the layout?
4. Do you suggest recommendations for the store on how to change their store design or layout?

 If you do, include a detailed floor plan of your recommendations.
 If you do not, include a detailed floor plan of the current design and explain what parts of the
store are the most successful and why.

Be sure to include a copy of your drawing of the store (or suggested store) in your essay.

The general outline of what you might look for during your observation and what you could include in your essay is given below.

Observation of Store Design and Layout

For this assignment, I visited a local clothing store with my partner to observe the store's design and layout. The store's exterior was sleek and modern, with large glass windows that showcased the latest fashion trends. The store's logo was prominently displayed above the entrance, and a small sign outside advertised a sale on selected items.

As we entered the store, we were greeted by a friendly sales associate who directed us towards the main display area. The checkout area was located at the rear of the store, with an open floor plan that allowed for easy movement between the different sections. The store had a simple and elegant design, with white walls and wooden fixtures that provided a warm and inviting atmosphere.

The layout of the store was well thought out, with clearly defined sections for different types of clothing. The store was divided into several aisles, each with a different category of clothing. For example, the first aisle had dresses and skirts, while the second aisle had pants and jeans. The store had an open floor plan, with plenty of open space that allowed customers to move around comfortably.

The store had several feature areas, such as a large display table in the center of the store that showcased the latest fashion trends. The store also had several mannequins dressed in the latest clothing styles, which helped to inspire customers and gave them ideas for outfits. The use of furniture was minimal but effective, with several wooden chairs and benches scattered throughout the store for customers to sit and rest.

During our observation, we noticed that customers flowed through the store in a circular pattern, moving from one aisle to the next in a clockwise direction. Customers were also drawn towards the aisle end caps, which had displays of discounted items or new arrivals. The store's design successfully created an enjoyable and efficient shopping experience, with customers able to easily navigate the store and find what they were looking for.

The store had a free flow layout, with the aisles arranged in a way that allowed customers to move around freely and explore different sections of the store. The open floor plan and minimal use of furniture gave the store a spacious and comfortable atmosphere, encouraging customers to stay longer and browse through the merchandise.

If I were to recommend any changes to the store's design, I would suggest adding more seating areas for customers, particularly in areas where customers are likely to spend more time, such as the feature areas. I would also recommend creating a designated area for customers to try on clothes, with private changing rooms and full-length mirrors. This would create a more comfortable and convenient shopping experience for customers.

Therefore, the store's design and layout were well thought out and effective in creating an enjoyable shopping experience. The store's open floor plan and minimal use of furniture gave it a spacious and comfortable atmosphere, while the clearly defined sections and feature areas made it easy for customers to find what they were looking for.

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