Answer:
art director
Explanation:
ART DIRECTOR
Drag each example to the corresponding step in the new-product development process.
1. Idea Generation
2. Concept Testing
3. Product Development
4. Market Testing
5. Product Launch
6. Evaluation of Results
A. Samples
B. Big box
C. Brainstorm
D. Prototypes
E. Strong sales
F. Presentation
Answer:
1. Idea Generation ⇒ C. Brainstorm
Brainstorming is a process used to generate a large number of ideas where participating members contribute with any ideas that they can come up with.
2. Concept Testing ⇒ B. Big box
3. Product Development ⇒ D. Prototypes
When a company is developing a product, the firs thing that they will come up with is a prototype of the product.
4. Market Testing ⇒ A. Samples
Free samples are important when you are testing a new product, e.g. handing out free samples
5. Product Launch ⇒ F. Presentation
The formal presentation of a product takes place when the product is launched into the market.
6. Evaluation of Results ⇒ E. Strong sales
The way that a company can evaluate if a product was accepted or not by the market is to see their sales records, if sales are strong, then the product was accepted.
Marigold Corp. constructed a building at a cost of $13600000. Weighted-average accumulated expenditures were $5700000, actual interest was $560000, and avoidable interest was $280000. If the salvage value is $1110000, and the useful life is 40 years, depreciation expense for the first full year using the straight-line method is $326250. $319250. $347000. $461750.
Answer:
$121,750
Explanation:
Cost of the building = 13600000
Average accumulated expenses = 5700000
Actual interest = 560000
Avoidable interest = 280000
Salvage value = 1110000
Life in years = 40 years
Depreciation expenses for 1st full year = {(Average accumulated expenses + Avoidable interest) - Salvage value} / Life in years
Depreciation expenses for 1st full year = (5700000 + 280000 - 1110000) / 40
Depreciation expenses for 1st full year = 4870000 / 40 years
Depreciation expenses for 1st full year = $121,750
If Jane is not maximizing her utility with the original purchase, remembering the Law of Diminishing Marginal Utility, would she be better off buying one less fries and one more chicken sandwich? Explain your reasoning and show any calculations.
Answer:
Since Jane's marginal utility per dollar spent is much greater for chicken sandwiches, that means that she is not maximizing her utility by purchasing fries. Instead of buying the third order of fries she should buy another chicken sandwich. The third order of fries only yields 3 utils per dollar. We are not given the exact utils per dollar of the fourth chicken sandwich, but the third one yielded 15 utils per dollar and the marginal decline is not that steep. The important number is the utils per dollar, not the price of the goods.
Byron Corp. is considering the purchase of a new piece of equipment. The cost savings from the equipment would result in an annual increase in cash flow of $103,000. The equipment will have an initial cost of $423,000 and have a 5-year life. The salvage value of the equipment is estimated to be $80,000. If the hurdle rate is 12%, what is the approximate net present value
Answer:
The approximate net present value is $41,005.
Explanation:
Note: See the attached excel file for the calculation of the net present value (in red color).
In the attached excel file, the following are used:
n = The particular year in reference
r = hurdle rate = 12%, or 0.12
The approximate net present value is therefore calculate by adding all the present values in the attached excel file from year 0 to year 6 to obtain $41,005.