The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.

Answers

Answer 1

Answer:

The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.

tactical, hands-on level

Explanation:

At the highest level of marketing management is the strategic level, which is more conceptual.  Down the scale is the tactical marketing plan, which specifies the marketing tools and techniques which a company will use to meet its marketing goals.   At this level, the tactical tools in use include advertising, sales promotions, and other activities that directly implement the strategic marketing plan.  The tactical level reduces the business strategic goals to marketing objectives.


Related Questions

When you include the purchase price and the interest, how much did the video game end up costing you

Answers

Answer:

$75

Explanation:

When the purchase price and interest expense is added in the cost of video game the total cost would be $75. Initially the cost was $40. The interest expense of $10 is added in the price and purchase price of $25 is added in the initial price of video game.

Moral hazard is a barrier to financing global growth because:_______
a. firms sometimes have trouble determining whether they need funds or not.
b. if investors have trouble identifying high-risk firms they may be unwilling to give money to creditworthy firms.
c. there is the possibility that the funds are used for riskier behavior than the lender agreed to.
d. of the differences between financing using loans, portfolio investment and foreign direct investment.

Answers

Answer:

c. there is the possibility that the funds are used for riskier behavior than the lender agreed to.

Explanation:

True. The term "Moral Hazard" as used in an investment context, often refers to a scenario where one party with a lesser risk burden in a business agreement, deliberately takes investment risk that would be detrimental to others in the agreement who have a higher risk burden.

It is an unethical business practice; a moral hazard, and so acts as a barrier to investors who may want to finance global growth.

what is consumer surplus​

Answers

Explanation:

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In mainstream economics, economic surplus, also known as total welfare or Marshallian surplus, refers to two related quantities: Consumer surplus, or consumers' surplus, is the monetary gain obtained .

Answer:

Consumer surplus is defined as the difference between the consumers' willingness to pay for commodity and the actual price paid by them , or the equilibrium price .

The Nicor family is planning to purchase a new home 7 years from now. If they have $240,000 now, how much will be available at the time of purchase

Answers

Answer:

$530,400

Explanation:

The interest rate on the funds is 12%.

To find the answer, we use the future value of an investment formula:

FV = PV(1 +i)^n

Where FV = Future Value (the value we are looking for)

PV = Present value, in this case $240,000

i  = the interest rate, in this case 12%

n = the number of compounding periods, in this case, 7 years.

Now, we plug the amounts into the formula:

FV = 240,000 (1 + 0.12)^7

FV = 240,000 (2.21)

FV = 530,400

So the value available for buying the new home after 7 years is $530,400

Why a manufacturer who makes watches involved in trade​

Answers

Answer:

to make money, if they trade their watches they will be expanding their business

Why should a global marketing manager consult local attorneys in other countries before creating a marketing campaign abroad?

Answers

Answer:

ok answer is c

Explanation:

i did this today and got a 100%

a. Pretzelmania, Inc., issues 7%, 10-year bonds with a face amount of $70,000 for $70,000 on January 1, 2015. The market interest rate for bonds of similar risk and maturity is 7%. Interest is paid semiannually on June 30 and December 31.
b. Pretzelmania, Inc., issues 7%, 15-year bonds with a face amount of $70,000 for $63,948 on January 1, 2015. The market interest rate for bonds of similar risk and maturity is 8%. Interest is paid semiannually on June 30 and December 31.
c. Pretzelmania, Inc., issues 7%, 15-year bonds with a face amount of $70,000 for $76,860 on January 1, 2015. The market interest rate for bonds of similar risk and maturity is 6%. Interest is paid semiannually on June 30 and December 31.

Required:
Record the bond issue and first interest payment on June 30, 2015.

Answers

Answer:

a. Pretzelmania, Inc., issues 7%, 10-year bonds with a face amount of $70,000 for $70,000 on January 1, 2015. The market interest rate for bonds of similar risk and maturity is 7%. Interest is paid semiannually on June 30 and December 31.

January 1, 2015, bonds issued at par value

Dr Cash 70,000

    Cr Bonds payable 70,000

June 30, 2015 first coupon payment

Dr Interest expense 2,450

    Cr Cash 2,450

b. Pretzelmania, Inc., issues 7%, 15-year bonds with a face amount of $70,000 for $63,948 on January 1, 2015. The market interest rate for bonds of similar risk and maturity is 8%. Interest is paid semiannually on June 30 and December 31.

January 1, 2015, bonds issued at a discount

Dr Cash 63,948

Dr Discount on bonds payable 6,052

    Cr Bonds payable 70,000

amortization of bond discount per coupon payment = $6,052 / 30 = $201.73

June 30, 2015 first coupon payment

Dr Interest expense 2,651

    Cr Cash 2,450

    Cr Discount on bonds payable 201

c. Pretzelmania, Inc., issues 7%, 15-year bonds with a face amount of $70,000 for $76,860 on January 1, 2015. The market interest rate for bonds of similar risk and maturity is 6%. Interest is paid semiannually on June 30 and December 31.

January 1, 2015, bonds issued at a premium

Dr Cash 76,860

    Cr Bonds payable 70,000

    Cr Premium on bonds payable 6,860

amortization of bond premium per coupon payment = $6,860 / 30 = $228.67

June 30, 2015 first coupon payment

Dr Interest expense 2,221

Dr Premium on bonds payable 229

    Cr Cash 2,450

Avocado, Inc. purchased a $100,000 machine and deducted $70,000 of depreciation before selling it for $80,000 (after holding it for more than 1 year). How much gain does Avocado recognize

Answers

Answer:Avocado recognizes a gain of $50,000

Explanation:

Book Value  of machine = Purchase Price - Depreciation

$ 100,000 - $70,000 = $30,000

Avocado sold the machine at = $80,000

Therefore,  Gain/(loss) recognized = Selling Price - Book Value on date of sale

$80,000 - $30000 = $50,000

Avocado recognizes a gain of $50,000

Avocado recognizes a gain of $50,000

The calculation is as follows:

Book Value  of machine = Purchase Price - Depreciation

= $ 100,000 - $70,000

= $30,000

And,  

Avocado sold the machine at = $80,000

So,  

Gain/(loss) recognized = Selling Price - Book Value on date of sale

= $80,000 - $30000

= $50,000

Learn more: https://brainly.com/question/17429689?referrer=searchResults

For financial accounting purposes, what is the total amount of product costs incurred to make 20,250 units

Answers

Answer:

$411,075

Explanation:

Calculation for the total amount of product costs incurred to make 20,250 units

First step is to calculate Variable manufacturing cost per unit

Direct materials 7.70

Direct labor Variable 4.70

Variable manufacturing overhead 2.20

Variable manufacturing cost per unit $14.6

Second step is to calculate Total variable manufacturing cost

Variable manufacturing cost per unit$14.6

*Number of units produced 20,250 units

=Total variable manufacturing cost $295,650

($14.6*20,250)

Second step is to calculate Total fixed manufacturing cost

Fixed manufacturing overhead per unit $5.70

xNumber of units used to calculate fixed cost per unit 20,250 units

=Total fixed manufacturing cost $115,425

($5.70*20,250)

Now let calculate Total product cost

Total product cost = $295,650+$115,425

Total product cost=$411,075

Therefore the total amount of product costs incurred to make 20,250 units is $411,075

Livingston Co. has a subsidiary in Korea. The subsidiary reinvests half of its net cash flows into operations and remits half to the parent. Livingston's expected cash flows from domestic business are $100,000 and the Korean subsidiary is expected to generate 100 million Korean won at the end of the year. The expected value of won is $.0012. What are the expected dollar cash flows of Livingston Co.? Group of answer choices $100,000 $160,000 $200,000 $60,000

Answers

Answer:

$160,000

Explanation:

The computation of the expected dollar cash flows is given below:

Cash Flow arise from the domestic business is

= $100,000

And,

Cash flow from korean subsidiary is

= 50% × (100,000,000 × $0.0012)

= $60,000

Total Expected Cash Flows is

= $100,000 + $60,000

= $160,000

Suppose in 2018 the United States had consumption worth $13 trillion, investment worth $5 trillion, and government spending worth $3 trillion, with $2 trillion in exports and $3 trillion imports. What was its GDP per capita, assuming there were 400 million residents

Answers

Answer:

USD 50,000

Explanation:

The computation of the GDP per capita is given below:

GDP per capital = Real GDP ÷ Population

wherem

Real GDP is

= Consumption + investment + government spending + (exports - imports)

= $13 trillion +  $5 trillion + $3 trillion + ($2 trillion - $3 trillion)

= $20 trillion

And, the population is 400 million

Now the GDP per capita is

= $20 trillion ÷ 400 million

= USD 50,000

A homeowner in a sunny climate has the opportunity to install a solar water heater in his home for a cost of $2,481. After installation the solar water heater will produce a small amount of hot water every day, forever, and will require no maintenance. How much must the homeowner save on water heating costs every year if this is to be a sound investment

Answers

Answer:

the question is missing the discount or interest rate that we must use to calculate the answer.

for example, if the interest rate is 5% per year, then this would be a good investment if the homeowner can save $2,481 x 5% = $124.05 per year.

but if the interest rate is 8%, then the homeowner would need to save at least $2,481 x 8% = $198.48 per year.

The balanced scorecard can be made more effective by developing it at a detail level so that employees:

Answers

Answer: can see how their actions contribute to the success of the firm.

Explanation:

The balanced scorecard shows the results of the actions that a particular company has already taken. It is used by the managers to track of activities that are to be executed and to also monitor the consequences of the actions that were taken.

The balanced scorecard can be made more effective by developing it at a detail level so that employees can see how their actions contribute to the success of the firm.

Jim usually goes to the movies with friends on Friday nights at the local movie theater. This week, the movie theater held over the movie, Anchorman 2, which Jim saw last week. Jim and his buddies decide to go bowling rather than attend the movie a second time. Which of the following best describes why Jim decided to go bowling this weekend?

a. Jim's utility function
b. Diminishing marginal returns
c. Profit maximization
d. Consumer budget constraint

Answers

Answer:

b. Diminishing marginal returns

Explanation:

According to the law of diminishing returns, as more units of a variable input is added to a fixed income of production, output might increase at a point but after some time total output would increase at a decreasing rate and marginal product would be decreasing.

Due to the fact that Jim has seen the movie once, he would not derive the same level of satisfaction from watching the movie a second time. The utility he would receive from watching the movie a second time would be less than when he watched it a first time.

Consider the following 4 bonds A B C D:(a) What is the percentage change in the price of each bond if its yields to maturity falls from 6% to 5%

Answers

Answer:

Answer is explained and solved in the explanation section below.

Explanation:

Note: This question is not complete and lacks necessary data to solve. But I have found a similar question on internet and will be using its's data to solve this question for the sake of concept and understanding.

Data Missing:

Bonds              Coupon Rates          Maturity

A                              0%                         15 years

B                              0%                          10 years

C                              4%                          15 years

D                               8%                         10 years

Par Value = $1000

Required = % age change in price of bonds, if yields to maturity falls from 6% to 5%.

New YTM = 5%

Old YTM = 6%

For Bond A:

Formula for Old Price = PV(6%, maturity, -annual coupon, -1000)

You need to put this function into Microsoft Excel to solve for old price.

Annual coupon formula = $1000 x coupon rate.

So,

We have,

Maturity = 15 years

Annual Coupon = $1000 x 0% = 0

Old price = PV(6%, maturity, -annual coupon, -1000)

Old price = PV(6%, 15, 0, -1000)

Old Price = $417.27

Now, for new price:

Formula for New Price = PV(5%, maturity, -annual coupon, -1000)

New Price = PV(5%, maturity, -annual coupon, -1000)

New Price = PV(5%, 15, 0, -1000)

New Price = $481.02

Now, we need to find the %age change of bond A.

%age change = (New Price - Old Price) divided by Old Price x 100

%age change = ( $481.02 - $417.27) / ($417.27) x 100

%age change = 15.28%

For bond B:

Old Price = PV(6%, maturity, -annual coupon, -1000)

Maturity = 10 years

Annual Coupon = $1000 x 0% = 0

Old Price = PV(6%, 10, 0, -1000)

Old Price = $558.39

For New Price:

New Price = PV(5%, maturity, -annual coupon, -1000)

New Price = PV(5%, 10, 0, -1000)

New Price = $613.91

%age change = (New Price - Old Price) divided by Old Price x 100

%age change = ( $613.91 - $558.39) / ($558.39) x 100

%age change = 9.94%

For Bond C:

Old Price = PV(6%, maturity, -annual coupon, -1000)

Maturity = 15 years

Annual Coupon = $1000 x 4% = 40

Old Price = PV(6%, 15, -40, -1000)

Old Price = $805.76

New Price = PV(5%, maturity, -annual coupon, -1000)

New Price = PV(5%, 15, -40, -1000)

New Price = $896.20

%age change = (New Price - Old Price) divided by Old Price x 100

%age change =  ( $896.20 - $804.76) / ($805.76) x 100

%age change = 11.23%

For Bond D:

Old Price = PV(6%, maturity, -annual coupon, -1000)

Maturity = 10 years

Annual Coupon = $1000 x 8% = 80

Old Price = PV(6%, 10, -80, -1000)

Old Price = $1,147.20

New Price = PV(5%, maturity, -annual coupon, -1000)

New Price = PV(5%, 10, -80, -1000)

New Price = $1,231.65

%age change = (New Price - Old Price) divided by Old Price x 100

%age change =  ( $1231.65 - $1147.20) / ($1147.20) x 100

%age change = 7.36%

Hence,

% age change of A = 15.28%

% age change of B = 9.94%

% age change of C = 11.23%

% age change of D = 7.36%

   

You manage employees in several cities, and while you try to visit the various offices as much as possible, your travel schedule is unpredictable. When you do see an employee performing a desirable behavior, you are quick to praise that person. What reinforcement schedule are you using, and is it likely to be effective in promoting desirable behavior

Answers

Answer:

Variable ratio schedule; effective

Explanation:

Reinforcement schedules are designed to introduce or remove reinforcers of punishment after observation of operational behaviour of a given set of people.

There are 3 types: ratio schedule, interval schedule, and extinction schedule.

The most effective type of reinforcement schedule is the variable ratio schedule.

It involves introduction of reinforcers after a particular number of observed responses from the subjects, also for subjects that are exhibiting favourable behaviour reinforcers are removed.

This is more efficient because more focus is given to those people that are lagging behind.

For interval schedule there continues to be a schedule despite variability in behaviour across employees. This is inefficient and stressful.

Variable ratio schedule is exemplified in this instance where visits are variable, and employee performing a desirable behaviour are quick to be praised.

2. You have a loan outstanding. It requires making three annual payments of $1000 each at the end of the next three years. Your bank has offered to allow you to skip making the next two payments in lieu of making one large payment at the end of the loan’s term in three years. If the interest rate on the loan is 5%, what final payment will the bank re

Answers

Answer:

$1,157.63

Explanation:

We must determine the future value of your loan. I'm assuming that the bank charges compound interest.

future value = present value x (1 + interest rate)ⁿ

present value = $1,000interest rate = 5%n = time = 3 years

future value = $1,000 x (1 + 5%)³ = $1,000 x 1.157625 = $1,157.625 ≈ $1,157.63

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