the december 31, 2021, balance sheet of chen, incorporated, showed $148,000 in the common stock account and $2,730,000 in the additional paid-in surplus account. the december 31, 2022, balance sheet showed $158,000 and $3,030,000 in the same two accounts, respectively. the company paid out $153,000 in cash dividends during 2022. what was the cash flow to stockholders for the year?

Answers

Answer 1

An accounting ledger account where the credit side displays the initial capital and increases and the debit side displays withdrawals and losses.

What is stock account:

The par value of every common stock issued by corporations is recorded in the common stock account, a general ledger account. The surplus is recorded separately in an extra paid capital account when these shares are sold for more than their par value. The entire transaction price is reflected in the common shares account when share have no par value. As an equity account, this account is listed near the bottom of the balance sheet of the reporting entity.

Stock is a type of ownership in a corporation that represents a claim against its assets and revenue. In the case that a company is dissolved or sold, a stockholder is entitled to a proportionate share of any dividends distributed by the board of directors as well as any surviving assets. The stock is worthless if there are no remaining assets after a liquidation or sale. The holder of stock may be eligible to vote on specific entity decisions depending on the type of stock issued.

The selling of stock for cash, the issuance of stock in exchange for non-monetary goods or services, and the acquisition of stock are the three primary categories of stock transactions. The accounting of each of these stock trades will be covered below.

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Related Questions

stanziano construction needs a backhoe to complete a project. if it pays hofmann rentals for temporary use of the equipment, the transaction will be governed by

Answers

To finish a job, Stanziano Construction needs a backhoe. If it pays Hofmann Rentals for the short-term use of the equipment, Article 2A of the UCC will apply to the transaction.

What is covered by Article 2 of the UCC?

The UCC's Article 2 exclusively applies to goods. Real estate and secured transactions are not considered to be goods. They do not contain securities or commercial paper. Unborn animals or underground minerals are examples of goods, which are tangible objects that may be moved.

Who is covered by UCC Article 2?

The sale of commodities between merchants or between a merchant and a non-vendor is covered by UCC Article 2. As a result, while entering into a business or commercial transaction, merchants are expected to adhere to a set of standards of behavior. Non-merchant transactions are not covered by Article 2 UCC.

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In what range do the closing costs on a home loan typically fall?
a. 1% to 3%
b. 3% to 5%
c. 5% to 7%
d. 7% to 10%
Please select the best answer from the choices provided
OA
OB
OC
OD

Answers

D because the higher the amount the higher your loan might be denied because of your credit score

Answer:3-5% on edge just got it right

Explanation:

the balance of allowance for doubtful accounts is added to accounts receivable on the balance sheet. true false

Answers

the balance of allowance for doubtful accounts is added to accounts receivable on the balance sheet is false.

A counter account called an allowance for doubtful accounts nets against the total receivables shown on the balance sheet to only show the amounts anticipated to be paid. The percentage of accounts receivable that are anticipated to be uncollectible is estimated by the allowance for doubtful accounts. Customers' real payment habits, however, could be very different from the prediction. The provision for doubtful accounts has a standard credit balance and is a counter asset. It lowers the balance sheet's stated value of accounts receivable.

Accounts receivable should be reported by businesses at their net realizable value, which equals Accounts Receivable less Allowance for Doubtful Accounts. When using the allowance approach, this contra account is utilised. It is applied to the accrual of bad debt costs. In the event of a write-off, the allowance account is decreased rather than the bad debt expenditure.

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as an early entrant into the german market, jason's company made several significant and expensive mistakes. jason underestimated the financial liability the company would face as a foreign firm. this liability is an example of

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Jason misjudged the company's potential financial exposure due to its status as a foreign entity. A prime illustration of a pioneering cost is this obligation.

Pioneering expenses occur when the home market's business system and the foreign one are so unlike that the company must invest a lot of time, money, and effort into figuring out how to play the game.

Setting the (basic) price for a new product is known as pioneer pricing. To swiftly recoup development expenditures, the base price might be set high. It can also serve as a benchmark for generating discount pricing across a range of market sectors.

Any obligation under a contract to provide money or another financial asset to another entity or to exchange financial assets or financial liabilities with another entity under circumstances that could be disadvantageous to the entity is known as financial liability.

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A result of welfare economics is that the equilibrium price of a product is considered to be the best price because it?.

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A result of welfare economics is that the equilibrium price of a product is considered to be the best price because it maximizes the combined welfare of buyers and sellers.

The study of how the distribution of resources and goods impacts social welfare is known as welfare economics. This is directly related to the study of income distribution and economic efficiency, as well as how these two aspects affect the general welfare of people in the economy.

Practically speaking, welfare economists aim to offer instruments to direct public policy in order to produce favorable social and economic outcomes for the entire society. However, welfare economics is a subjective field of study that strongly relies on presumptions about what constitutes, how to measure, and how to evaluate individual and societal welfare.

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ratios that measure a firm's financial leverage are known as ratios. group of answer choices asset management long-term solvency short-term solvency profitability market value

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Ratios that measure a firm's financial leverage are known as ratios long-term solvency. The debt-to-capital ratio serves as a gauge for the financial leverage of an organization.

Due to its emphasis on the relationship between debt liabilities and a company's leverage capital base, it is one of the most useful debt ratios. A corporation is thought to be more at danger of being unable to meet its debt obligations and more likely to make late payments if it has a low solvency ratio. Financial ratios give business owners a means to assess their company's performance and contrast it with that of other companies in the same industry.

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what do manufacturers sometimes add to stored-pressure water extinguishers in order to increase their effectiveness?

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Manufacturers sometimes add class A foam to stored-pressure water extinguishers in order to increase effectiveness.

A biodegradable blend of foaming and wetting chemicals is called "Class "A" Foam Concentrate. Two qualities of water may be altered when the right quantities are combined with it. The wetting effectiveness of Class "A" foam will increase, allowing for deeper penetration into Class "A" fuels.  When sodium bicarbonate and foam stabilizer are combined with aluminum sulfate in a foam-type fire extinguisher, a reaction occurs that releases carbon dioxide, which is used to put out the fire.

Level A When it comes to disposal, the foam may be created from non-corrosive, non-toxic, and biodegradable components.  Heat absorption is greatly boosted when a foam bubble's surface area is greater than that of simple water droplets.

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diversification is: a. the process of entering new industries, distinct from a company's core or original industry, to make new kinds of products for customers in new markets. b. the process of exiting declining industries that are distinct from a company's core or original industry, to make new kinds of product for customers in new markets. c. the process of entering existing industries similar to a company's core or original industry to remake products for customers in established markets. d. the process of exiting new industries, distinct from a company's core or original industry, to make new kinds of products for customers in new markets.

Answers

Diversification is defined as the process of entering new industries that are distinct from a company's core or original industry in order to create new types of products for customers in new markets.

Diversification is a method of allocating portfolio resources or capital to a variety of investments. Diversification's ultimate purpose is to reduce portfolio volatility by offsetting losses in one asset class with gains in another. "Do not put all your eggs in one basket," as the saying goes. Diversification is usually used to eliminate or level off unsystematic risk. Unsystematic risk is a firm-specific risk that impacts only one company or a small group of companies. As a result, when a portfolio is well-diversified, assets that outperform compensate for the negative effects of underperforming investments.

Diversification, on the other hand, does not usually impact the inherent or systematic risk that applies to the financial markets as a whole.

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Which type of temporary group is formed to address a specific situation in an organization?
A.
interest group
B.
secondary group
C.
self-managed group
D.
task group
E.
command group

Answers

Out of the choices provided above, it can be concluded to state that the task group is formed to address a specific situation in an organization. Therefore, the option D holds true.

What is the significance of a task group?

A task group can be referred to or considered as a group that performs only the functions that it has been advised to. This group is created by an organization to bring an element of specialization in their work-processes. It is not a permanent part of an organization, and is created as and when required.

Therefore, the option D holds true and states regarding the significance of a task group.

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fan company purchases inventory on account. the entry to record this purchase using a perpetual inventory system would include a debit to:

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The entry that would record the purchase of inventory on account in a perpetual inventory system would include a debit to Inventory account.

How are inventory purchases recorded?

When inventory is purchased, it is to be treated as an asset because it is owned by the company and will be used to make profit. This means that inventory purchases will be debited as assets are and will go to the inventory account.

The credited account would depend on how the inventory was purcahsed. If it was purcahsed with cash, the cash account is credited. If it was purchased on account, the accounts payables are credited. This is how a perpetual inventory system works.

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as spending increases, there will be upward pressure on the price of inputs including wages. as the cost of production rises, businesses start to increase prices as they attempt to produce more. this scenario best describes .

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The scenario best describes Movement along the aggregate supply curve.

The movement of the supply curve is mostly caused by price. Businesses report better earnings as price levels rise in the short term. Their overall productivity level rises as a result. Production decreases as a result of losses caused by falling price levels. The aggregate demand curve will change as a result of price and other elements affecting the level of expenditure by consumers, governments, businesses, and foreigners.

Consumption is more likely to increase when consumers are more confident about avoiding unemployment, which moves the aggregate demand curve to the right. However, when consumers are unconfident, they spend less, which causes the AD curve to move to the left.

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suppose that the equilibrium level of gdp increased by $50 billion in a private closed economy where the marginal propensity to consume (mpc) is .6. aggregate expenditures must have increased by:

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Imagine that the marginal propensity to consume (mpc) in a closed, private economy increased by $50 billion from its equilibrium level. 6. The total amount spent must have gone up by $30 billion.

Marginal Propensity to Consume: How Is It Calculated?

The idea that an increase in disposable income leads to an increase in personal consumption is known as induced consumption. The marginal propensity to consume is a statistic used in economics that quantifies this idea. The propensity to consume refers to how much of a person's disposable income they spend on consumption.

The difference between changes in consumption and income is used to compute the marginal propensity to consume. As an illustration, 0.9/1 = 0.9 might be used to illustrate the situation when a person's expenditure rises by 90% for every dollar of additional income.

In the given question,

The growth in the GDP at equilibrium= $50 Billion

Marginal propensity to consume (mpc)= 0.6

Aggregate expenditures= 0.6 x 50 Billion= 30 Billion

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Money neutrality suggests that an increase in the money supply leads to _____ in price level and inflation and _____ in real gdp.

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Money neutrality suggests that an increase in the money supply leads to increase in price level and inflation and inflation in real gdp.

Money neutrality is a thesis in business that states that while an increase in revenue can result in an increase in price level, it has no real impact on the GDP.In other words, money neutrality means that a rise in the value of money has no impact on the economic equilibrium needed to raise the nation’s GDP.According to the money neutrality idea in business, factors like as GPD or employment etc. are unaffected by the increase in money.

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g because an audit in accordance with generally accepted auditing standards is influenced by the possibility of material errors, the auditor should conduct the audit with an attitude of group of answer choices professional responsiveness. conservative advocacy. objective judgment. professional skepticism.

Answers

The correct option would be Professional Skepticism in case of audit accordance.

What exactly is a professional sceptic?

Having a sceptical mindset is what it means to be professional sceptic. being watchful for anything that could point to an inaccuracy or fraud-related misrepresentation. Analyzing audit evidence critically Professional scepticism involves being on the lookout for things like audit evidence that conflicts with previously acquired audit evidence. Information that casts doubt on the veracity of records and answers to questions that will be used as audit proof. Conditions that could point to potential fraud. It is a crucial mindset that improves the auditor's capacity to recognise and react to circumstances that could point to a potential misstatement. A critical evaluation of audit evidence is part of it.

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An arena receives $1,000 per event for 16 concerts. If the administrative costs for this sponsorship total $12,000, what is the profit margin for the concert sponsorship?.

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For 16 concert events, the profit margin for the concert sponsorship is 25%.

Profit margin is usually expressed in percentage or ratio to total revenues.

The formula for the profit margin is:

PM = [(Revenue - total cost ) / revenues]  x 100%

Data from the problem:

The revenue per event =  $1,000

number of events = 16

Hence,

total revenue = 16 x $1,000 = $16,000

total cost = $12,000

Profit = $16,000 - $12,000 = $4,000

Therefore,

Profit margin = 4,000/16,000  x 100% = 25%

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your family business uses a secret recipe to produce salsa and distributes it through both smaller specialty stores and chain supermarkets. the chain supermarkets have been demanding sizable discounts, but you do not want to drop your prices to the specialty stores. true or false: one way to offer a lower price while defending yourself against antitrust lawsuits would be to offer a volum

Answers

Although there are ethical and legal ways to charge prices for different clients, some forms of price discrimination are illegal in some countries.

What is Price discrimination in chain super market ?

charging one customer a lower price for the identical product as other customers. In the grocery industry, price discrimination might take the form of omitting to offer price promotions and packaging with a reduced cost per unit. Additionally, it can take the shape of unfavorable payment terms.

Price discrimination is the act of a single retailer, wholesaler, or manufacturer charging various clients varying rates for the same goods. This is a common practice that does not automatically entail discrimination.

When the same vendor sells the same goods or services at various prices, there is price discrimination in the market. Price discrimination aims to maximize the seller's profit, capture the excess of consumers in the market, and produce the greatest amount of sales income for a good offered. Despite the fact that the cost of acquiring the goods is the same, the seller can raise the price in accordance with factors such as geography, customer financial situation, product demand, etc.

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Which of the following is a feature of a Capitalist Economy?
A. barter trade
B. market trade
C. closed economics
D. non-commercial activities ​

Answers

Answer: B. Market Trade

Explanation:

the public company accounting oversight board may conduct investigations and disciplinary proceedings of: registered public accounting firms registered public accounting firm employees a. yes yes b. yes no c. no yes d. no no multiple choice

Answers

The Public Company Accounting Oversight Board may conduct investigations and disciplinary proceedings of Registered Public Accounting Firms and Registered Public Accounting Firm Employees.

What is meant by Accounting Oversight Board ?

The Sarbanes-Oxley Act of 2002 established the Public Company Accounting Oversight Board (commonly referred to as the PCAOB), a nonprofit, private company, to regulate accounting specialists who produce independent audit reports for publicly listed businesses.

The SEC was given the ability to oversee the PCAOB's activities, to appoint or dismiss members, to approve the PCAOB's budget and regulations, and to consider appeals of PCAOB inspection reports and disciplinary proceedings when Congress established the PCAOB.

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when management centralizes a resource, such as a library or research department, and allows other units in the organization to have access to it, what kind of relationship does that resource have with those units?

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when management centralizes a resource, such as a library or research department, and allows other units in the organization to have access to it,  they are having Service kind of relationship.

Depending on their availability, resources can be divided into renewable and non-renewable categories. They can be divided into real and potential categories according to their level of development and use, biotic and abiotic categories according to their resource, and localised categories according to where they are distributed.

A group of people who cooperate, such as in a union, corporation, charity, or neighborhood association, constitutes an organisation. The word "organisation" can apply to a person, a group, a company, or the process of creating something. An entity, such as a business, institution, or association, that consists of one or more people and has a specific goal is known as an organisation.

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jonathan is currently enrolled in college full-time; however, he works part-time at a restaurant on weekends to earn some spending cash. jonathan would be considered:

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Jonathan is currently enrolled in college full-time; however, he works part-time at a restaurant on weekends to earn some spending cash. Jonathan would be considered as employed.

What steps can be taken to lessen frictional unemployment?

Short-term unemployment includes frictional unemployment. When someone actively seeks a job or a new career, they are said to be in a frictional state of unemployment.

Unemployment that is only intermittent isn't always a terrible thing. In fact, since it's voluntary, frictional unemployment may indicate a strong economy. By immediately matching potential employees with open positions, frictional unemployment is decreased.

Because of the internet, job seekers can use social media and job-posting websites to find employment, which can result in shorter hiring turnaround times.

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what is one reason that firms partner with communities to increase economic development? group of answer choices to expand environmental sustainability. to develop workplace skills. to control the rate of entrepreneurship. to avoid paying higher taxes.

Answers

One of the reasons businesses collaborate with local communities to boost economic growth is to improve environmental sustainability.

Why is sustainability dependent on collaboration?

You are driving and enabling sustainable practices by encouraging a collaborative atmosphere. This will not only benefit society, the economy, and the environment, but also your business as a whole.

Is monetary development viable with natural manageability?

Production, consumption, and resource use all rise in tandem with economic expansion, which has a negative impact on the environment, human health, and the climate. The EEA briefing also notes that current research suggests that economic growth cannot be completely separated from its effects on the environment.

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what are the portfolio weights for a portfolio that has 126 shares of stock a that sell for $36 per share and 106 shares of stock b that sell for $26 per share? (do not round intermediate calculations and round your answers to 4 decimal places, e.g., .1616.)

Answers

Value of portfolio is $8,200 and expected return 11.56%.

1. Value of stock A = 126 × $36 = $4,536

Value of stock B = 106 × $26 = $2,756

Value of portfolio =  $4,536 + $2,756

= $7,292

Weight of stock A = $4,536 ÷ $7,292

= 0.6221 × 100

= 62.21%.

Weight of stock B =  $2,756 ÷ $7,292

= 0.3779 × 100

= 37.79%.

2. Value of portfolio =  $3,600 + $4,600

= $8,200

Weight of stock A = $3,600 ÷ $8,200

= 0.4390 × 100

= 43.90%

Weight of stock B =  $4,600 ÷ $8,200

= 0.5610 × 100

= 56.10%.

Portfolio return = 0.4390 × 10% + 0.5610 × 13%

= 4.39 + 7.2930%

= 11.6830%

3. Expected return = 0.16 × (-0.12) + 0.52 × 0.13 + 0.32 × 0.21

= -0.0192 + 0.0676 + 0.0672

= 0.1156 × 100

= 11.56%.

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A consideration when using centralized compensation is what currency employees will be paid. Most US companies pay
even their overseas workers in dollars, and not in the local currency where the employee is working. What challenge might
be avoided in doing this?
O Currency valuation fluctuations
Cost of living
Equity in raises
Difficulties in administration

Answers

Most US companies pay even their overseas workers in dollars, and not in the local currency where the employee is working. Currency valuation fluctuations challenges might be avoided in doing this. The correct option is A.

How can a company overcome currency fluctuations?

A forward contract protects the value of a transaction from future currency fluctuations. Fluctuations are avoided by setting the currency value at the value it is on the day when the deal is made as the one that will be considered at settlement.

Hedging reduces currency risk by offsetting currency fluctuations. If a US investor holds stocks in Canada, for example, the realized return is influenced by both changes in stock prices and the value of the Canadian dollar relative to the US dollar.

Thus, the ideal selection is option A.

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a monopolistically competitive industry that earns economic profits in the short run will group of answer choices experience a rise in demand in the long run. experience the exit of existing firms out of the industry in the long run. continue to earn economic profits in the long run. experience the entry of new rival firms into the industry in the long run.

Answers

A monopolistic competitive industry that earns economic profits in the short run will experience the entry of new rival firms into the industry in the long run.

By producing the amount where marginal revenue equals marginal cost, a monopolistically competitive firm maximizes profits or minimizes losses in the near run. If the average total cost is less than the market price, the business will turn a profit.

Monopolistic competition among businesses results in short-term economic gains, but not long-term ones. The latter is also a result of the sector's open entry and exit rules.

The economic market model involves monopolistic competition, with many different sellers providing similar but different items. The demand curve is elastic in monopolistic competition due to the fact that many of the goods sold by the firms are still close substitutes.

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if a taxpayer fails to pay his property taxes on time and the city decides to foreclose the property, what accounting entry should the city make in its general fund

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The accounting entry that the city should make in its general fund is to reclassify the property tax receivable account to a tax lien receivable account.

Who is a taxpayer and what accounting entry should the city make in its general fund?A taxpayer is a genuine citizen who pays the money from the salary one gets annually into government's account called tax.Here the question is asked of the consequence of failing the pay of property tax on time and the city decides to foreclose the property .The rule of property tax revenue says that the property tax revenue must be compulsorily recognized in the period of when it is levied.The tax needs to be levied no matter if they are due or if they need to be collected .Hence if a taxpayer fails to pay his property taxes on time and the city decides to foreclose the property, the city should reclassify the property tax recievable account to a tax lien receivable account.

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bennett company has a potential new project that is expected to generate annual revenues of $263,900, with variable costs of $144,800, and fixed costs of $61,900. to finance the new project, the company will need to issue new debt that will have an annual interest expense of $25,500. the annual depreciation is $25,600 and the tax rate is 21 percent. what is the annual operating cash flow?

Answers

A measure of the amount of money made by a company's regular business operations is called operating cash flow (OCF).

What Is Operating Cash Flow (OCF)?Operating cash flow shows if a business can produce enough positive cash flow to support and expand its operations; if not, it may need outside finance for capital growth.An essential metric for assessing the financial performance of a company's main business operations is operating cash flow.A cash flow statement's opening part, which also contains cash from investing and financing activities, shows operating cash flow.The indirect method and the direct approach are both ways to show operating cash flow on a cash flow statement.The indirect technique starts with the income statement's net income and then subtracts non-cash items to get the cash base amount.The direct method uses actual cash inflows and outflows on the cash flow statement and tracks all transactions in a period on a cash basis.

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the risk coming from inside the organization compared to the risk coming from outside the organization. if the article notes that this relative risk is changing, how is it changing an to what is the change attributed?

Answers

Researchers tracking amino acid changes in a large sequence database of SARS-CoV-2's spike protein discovered a D614G (glycine for aspartic acid) substitution that became the predominant polymorphism globally over time.

In animal and in vitro tests, viruses with the G614 polymorphism replicate better, bind to ACE-2 more tightly, and have higher levels of replication and transmissibility when compared to viruses with the D614 polymorphism [12,13]. [14] There is no evidence that the G614 mutation affects the binding of anti-spike antibodies or increases hospitalization risk [11]. There are now many SARS-CoV-2 lineages in circulation that carry it,

Question:

using a web search engine, find an article from a reputable source, published within the past six months, that reports on the risk coming from inside the organization compared to the risk coming from outside the organization. if the article notes that this relative risk is changing, how is it changing and to what is the change attributed?

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the manager of an online news service received the report above on the number of subscriptions sold by the service. the manager estimated that the percent increase from 201220122012 to 201320132013 would be double the percent increase from 201320132013 to 201420142014. how many subscriptions did the manager expect would be sold in 201420142014?

Answers

The manager estimated that the percent increase from 2012 to 2013 would be double the percent increase from 2013 to 2014. 6,468 subscriptions did the manager expect would be sold in 2014

given table :

2012  :  5,600

2013  :   5,880

The manager predicted that the percentage increase from 2012 to 2013 would be half that of 2013 to 2014.

It indicates that he predicted that in a year, the sold percent would double.

the amount of difference in 2012 to 2013 = 5880 - 5600 = 280

percentage increase from 2012 to 2013 = (280/5600)*100

                                                                     = 0.05 × 100

                                                                     = 5%

This represents a 50% increase from 2013 to 2014 in percentage terms. As a result, in 2014 there would be a 10% increase.

The increase in 2014 = 5880 + (10% of 5880)

                                      = 5880 + (10/100*5880)

                                      = 5880 + (0.10 × 5880)

                                      = 5880 + 588

                                      = 6,468

In 2014 subscriptions would be sold is 6,468.

the complete question is:

The manager of an online news service received the report given in the table on the number of subscriptions sold by the service. The manager estimated that the percent increase from 2012 to 2013 would be half the percent increase from 2013 to 2014. How many subscriptions did the manager expect would be sold in 2014?

table:

2012: 5,600

2013: 5,880

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the dex home improvement general partnership is planning to adopt a fiscal year ending september 30, while brinks (a 20% partner) uses the calendar year as his taxable year. what internal revenue code section and subsection describes how brinks should determine the amount of income and other partnership items from the fiscal-year partnership that must be reported on brinks's calendar-year tax return?

Answers

The internal revenue code of section 706 and subsection describes the brinks should determine the amount of income and other partnership items.

What is tax and which section and subsection describes brinks and determine the amount of income?Tax is a fixed amount or financial charge levied by government from a service man or women for public works.Here the question is asked about internal revenue code section and subsection describing brinks determine the amount of income .The section 706 of taxable years of partner and partnership is about how the brinks determine the amount of income and other partnership.The income tax expense is all calculated by multiplying the taxable income by effective tax rate and that's how the income tax rate is calculated.Hence the section 706 and subsection describes how brinks should determine the amount of income and other partnership items from the fiscal year partnership .

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a large organization in atlanta, ga is coordinating all of their promotional messages to ensure consistency. what is this process called? question 2 options: a) aida concept b) integrated marketing communications c) the selling process d) promotional mix

Answers

In Atlanta, Georgia, a large organization is organizing all of its advertising communications to maintain uniformity. This procedure is known as integrated marketing communications. Thus, the correct option is (b) integrated marketing communications.

What is integrated marketing communications?

A strategy for ensuring that all brand encounters received by a consumer or prospect for a product, service, or organization are relevant to that individual and consistent over time. These include advertising, direct marketing, web marketing, sales promotion, and public relations.

Coke's'share a coke with' campaign, which leveraged cohesive messaging across TV, Social, Outdoor, and Display, resulted in a 7% increase in Coke consumption by the target demographic, making it one of the most successful Coke ads in history.

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