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business Japanese
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Why in Japanese? The Hidden Language Rules Shaping Global Culture
Consider the global obsession with ikigai (生き甲斐, "reason for being"). The word didn’t just spread—it landed because it encapsulates a cultural paradox: the...
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Consider the global obsession with ikigai (生き甲斐, "reason for being"). The word didn’t just spread—it landed because it encapsulates a cultural paradox: the...