Consumers use ____________ while trying to judge the value of a product bundle (like a computer, printer, and a digital camera sold together). Specifically, the perceived value of the most important item in the bundle forms the initial assessment, which is then shifted upward/downward, based on the perceived value of the remaining items.
Select one:
a. availability heuristic
b. mood
c. ongoing search
d. anchoring and adjustment
e. imagery

Answers

Answer 1

Answer: anchoring and adjustment

Explanation:

Anchoring and adjustment has to do with the adjustment in the idea that a person has based on some initial occurence.

Anchoring and adjustment can be used

in sales when a consumer's subsequent negotiations is based on the previous negotiation or purchases. Therefore, consumers use anchoring and adjustment while trying to judge the value of a product


Related Questions

Which of the following explains why businesses often use graphics
to warn workers of dangerous situations?

Answers

Answer:

There are no options listed, but a can cite a few reasons why companies use graphic signs:

statistically, the number of work related injuries decrease as the level of safety signage increases. visual signs are extremely effective ways of communicating, and when it comes to dangerous activities, their effectiveness increases. people tend to pay more attention to graphic signs than to written signs, that is the same reason why signs and logos are placed outside a company in order to identify it.graphic signs are very easy to recognize and associate. graphic signs do not need further or complex explanations, i.e. a picture is worth more than 1,000 words.and a long list of etc.

Bellue Inc. manufactures a single product. Variable costing net operating income was $111,700 last year and its inventory decreased by 3,000 units. Fixed manufacturing overhead cost was $2 per unit for both units in beginning and in ending inventory. What was the absorption costing net operating income last year

Answers

Answer:

$105, 700

Explanation:

The cause of the difference between the Variable Costing Net Operating Income and Absorption Costing Net Operating Income is because of fixed costs absorbed in inventory using the absorption costing method.

We need to reconcile the Variable Costing Net Operating Income to Absorption Costing Net Operating Income.

Reconciling the Variable Costing Net Operating Income to Absorption Costing Net Operating Income

Variable costing net operating income                    $111,700

Fixed costs in Inventory decrease (3,000 × $2)      ($6,000)

Absorption Costing Net Operating Income            $105,700

Conclusion :

The absorption costing net operating income last year was $105, 700

Helen,a manager for Marshall Manufacturing,spends much of her time reviewing the global,technological,socio-cultural,competitive,and economic factors that can influence the success of her firm's marketing efforts.Helen's efforts indicate that she is involved with environmental scanning. Environmental scanning is the process of identifying the factors than can affect marketing success.

a. True
b. False

Answers

Answer:

a. True

Explanation:

The environment scanning means the scanning of the environment. In this, the information is collected with respect to the events and their relationship of an organization that could be internal and external. The main motive of this is to be measure the direction of the organization in near future

Also it identified the factor that impacts the success of the marketing

Therefore the given statement is true

Your neighbor borrowed your new lawn mower and used it to trim his rock garden thus destroying it. Your lawn mower which cost you $100 at Home Depot. Your neighbor refuses to pay for it. You have to sue him in a Texas court to be compensated for your loss. What court will you go to

Answers

Answer: District court

Explanation:

In this scenario, since the neighbor have to be sued in a Texas court so as to be compensated for the loss that was incurred, the district court can handle this.

It should be noted that most district courts are usually courts that handle small cases such as this like domestic related cases or probably cases involving little crimes.

In this case, the district court can handle the lawsuit because the neighbor must be sued in a Texas court to be reimbursed for the loss. It should be noted that most district courts handle tiny cases like these, such as domestic violence situations or likely instances involving minor offenses.

So, the District Court is the correct court I can sue my neighbor in.

About District Court in Texas:

Texas district courts are the state's general jurisdiction trial courts. The Legislature determines the geographical region served by each court, but each county must have at least one district court.

Several counties may be served by a single district court in sparsely populated portions of the state, whereas an urban country may be served by multiple district courts.

In felony criminal cases, divorce cases, cases involving title to land, election contest cases, and civil issues involving a sum of money or damages of $200 or more, district courts have initial jurisdiction.

For more information about District Court refer to the link:

https://brainly.com/question/13375489

Marigold Corp. constructed a building at a cost of $13600000. Weighted-average accumulated expenditures were $5700000, actual interest was $560000, and avoidable interest was $280000. If the salvage value is $1110000, and the useful life is 40 years, depreciation expense for the first full year using the straight-line method is $326250. $319250. $347000. $461750.

Answers

Answer:

$121,750

Explanation:

Cost of the building = 13600000

Average accumulated expenses = 5700000

Actual interest = 560000

Avoidable interest = 280000

Salvage value = 1110000

Life in years = 40 years

Depreciation expenses for 1st full year = {(Average accumulated expenses + Avoidable interest) - Salvage value} / Life in years

Depreciation expenses for 1st full year = (5700000 + 280000 - 1110000) / 40

Depreciation expenses for 1st full year = 4870000 / 40 years

Depreciation expenses for 1st full year = $121,750

If Jane is not maximizing her utility with the original purchase, remembering the Law of Diminishing Marginal Utility, would she be better off buying one less fries and one more chicken sandwich? Explain your reasoning and show any calculations.

Answers

Answer:

Since Jane's marginal utility per dollar spent is much greater for chicken sandwiches, that means that she is not maximizing her utility by purchasing fries. Instead of buying the third order of fries she should buy another chicken sandwich. The third order of fries only yields 3 utils per dollar. We are not given the exact utils per dollar of the fourth chicken sandwich, but the third one yielded 15 utils per dollar and the marginal decline is not that steep. The important number is the utils per dollar, not the price of the goods.

Byron Corp. is considering the purchase of a new piece of equipment. The cost savings from the equipment would result in an annual increase in cash flow of $103,000. The equipment will have an initial cost of $423,000 and have a 5-year life. The salvage value of the equipment is estimated to be $80,000. If the hurdle rate is 12%, what is the approximate net present value

Answers

Answer:

The approximate net present value is $41,005.

Explanation:

Note: See the attached excel file for the calculation of the net present value (in red color).

In the attached excel file, the following are used:

n = The particular year in reference

r = hurdle rate = 12%, or 0.12

The approximate net present value is therefore calculate by adding all the present values in the attached excel file from year 0 to year 6 to obtain $41,005.

A business owner makes 50 items a day. She spends 8 hours in producing those items. If hired elsewhere she could have earned $10 an hour. The item sells for $10 each. Production occurs seven days a week. If the explicit costs total $10,000 a month the economic profit for the month equals:

Answers

Answer:

$2,600

Explanation:

The computation of economic profit is shown below:

Economic profit = Revenues - Economic cost

where,

Economic cost = Explicit cost + Implicit (opportunity) cost

where,

Implicit cost

= $10 × 8 hours × 30 days

= $2400

And,

Explicit cost for a month = $10,000

So,

Economic cost is

= $10,000 + $2400

= $12,400

Now

The Revenue

= Price × quantity

= $10 × 50 items × 30 days

= $15,000

Finally

Economic profit is

= $15,000 - $12,400

= $2,600

Drag each example to the corresponding step in the new-product development process.
1. Idea Generation
2. Concept Testing
3. Product Development
4. Market Testing
5. Product Launch
6. Evaluation of Results
A. Samples
B. Big box
C. Brainstorm
D. Prototypes
E. Strong sales
F. Presentation

Answers

Answer:

1. Idea Generation  ⇒ C. Brainstorm

Brainstorming is a process used to generate a large number of ideas where participating members contribute with any ideas that they can come up with.

2. Concept Testing  ⇒  B. Big box

3. Product Development   ⇒ D. Prototypes

When a company is developing a product, the firs thing that they will come up with is a prototype of the product.

4. Market Testing   ⇒ A. Samples

Free samples are important when you are testing a new product, e.g. handing out free samples

5. Product Launch   ⇒ F. Presentation

The formal presentation of a product takes place when the product is launched into the market.

6. Evaluation of Results  ⇒ E. Strong sales

The way that a company can evaluate if a product was accepted or not by the market is to see their sales records, if sales are strong, then the product was accepted.

In 1926, Nedda McGrath became the first female
O copywriter
O art director
O editor
O graphic designer

Answers

Answer:

art director

Explanation:

ART DIRECTOR

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