Answer: a drip campaign
Explanation:
The example used by Auto-Manufacturing Company in the above scenario is a drip campaign.
Drip marketing is refered to as an email marketing strategy whereby several mails are sent out to customers at a particular time period. It is used to keep in touch with the customers and also nurture leads.
Briefly explain why the data Brainard cites indicate that the Phillips curve is relatively flat.
Answer:
C. The flatter the Phillips curve, the less the inflation rate will rise, and the inflation rate has not risen much.
Explanation:
The following information is
There is a decline in the unemployment rate from 8.2% to 4.4%
The main inflation would be undershot 2 percent for 58 months
Based on the above information
The reason behind the Phillips curve be flat is that the lower rate of inflation would increased also the rate of inflation would not increased much as it should be increased
Therefore the option C is to be selected
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Guerilla Radio Broadcasting has a project available with the following cash flows : Year Cash Flow 0 −$15,700 1 6,400 2 7,700 3 4,500 4 4,100 What is the payback period?
Answer: 2.36 years
Explanation:
Payback period is the amount of time it will take to pay off the initial investment/ outlay which in this case is $15,700.
= Year before investment is paid + (Amount remaining/ Cashflow in year of Payback)
Add up the cashflows to find the year before payback;
= 6,400 + 7,700
= $14,100
Year before payback = 2
Amount remaining;
= 15,700 - 14,100
= $1,600
Payback period = 2 + (1,600/ 4,500)
= 2.36 years